My work is mostly digital, but I have a strong foundation in physical design, so the toolkit had to address both. Writing these imperatives down as actionable items surfaced something: I was already following them, informally, on past projects. The portfolio site, the OUCRU refresh, and the screenprints each mapped cleanly onto one imperative.
The value wasn't inventing new principles. It was making tacit practice explicit, so it applies consistently to every future brief.
The hardest part was balancing depth against breadth: keeping each imperative practical and actionable while still genuinely addressing environmental concerns. Going forward, sustainability sits at the core of the process rather than as an afterthought, including asking the ethics questions up front, which is the one gap the OUCRU project taught me.
