Biti's is one of Vietnam's most recognised footwear brands, trusted for generations through its commitment to quality and accessibility. This identity refresh explored how the brand could evolve for a new generation while preserving the visual equity and familiarity that have made Biti's an enduring national icon.
The Challenge
Modernise the Biti's logo without losing its recognisable identity. The redesign needed to improve legibility, simplify the wordmark for digital applications, and create a more contemporary expression while retaining the brand's iconic wing symbol and signature colours.
The Solution
Rather than redefining the brand, the redesign focuses on moving Biti's forward. By retaining the iconic wing, colour palette, and optimistic upward motion while refining the typography, the identity bridges the familiarity of a heritage brand with the clarity and confidence expected of a contemporary global company.
