Created for Biti's Hunter & Son Tung M-TP – Non-stop Hunting for Experiences, the project brings Vietnam's diverse landscapes to life through immersive sound design. Inspired by the campaign's illustrated worlds, each soundtrack layers environmental ambience, local activities, and everyday interactions to transform static visuals into living destinations, encouraging audiences to experience Vietnam through both sight and sound.
The Challenge
Create a unique sonic identity for each illustrated destination while maintaining a cohesive audio experience that reinforces the campaign's spirit of exploration and discovery.
The Solution
Each soundscape combines environmental ambience with carefully selected details, from natural landscapes and local wildlife to street life, transportation, markets, and community activities. Together, these layers create immersive worlds that make every destination feel distinct while supporting the campaign's narrative of discovering experiences across Vietnam.
Project type
Sound
Client
Biti's Hunter
Roles / Services
Creative, Sound Design
Location
Vietnam
Agency
Dentsu Redder
Year completed
2020
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Credits
Concept: Christian Gazia & Ca Tran
Sound Design: Ca Tran
Design: Duong Duong, Thanh Phan, Ca Tran
Creative Director: Livio Grossi
Art Director: Christian Gazia
Illustration: Luong Doo
Animation: Spice Fx
