Oceanami is a seaside resort nestled between Minh Dam Mountain and Long Hai Beach, embracing the Feng Shui principle of "Leaning Against the Mountain, Facing the Sea." Rather than depicting the landscape directly, the identity abstracts the relationship between mountain and sea into a contemporary visual language inspired by Yin and Yang, creating a cohesive hospitality experience rooted in balance, harmony, and flow.
The Challenge
Create a premium resort identity that reflects Oceanami's unique setting and Feng Shui philosophy while remaining flexible across hospitality touchpoints.
The Solution
A circular symbol inspired by Yin and Yang forms the foundation of a modular visual system, extending seamlessly across signage, amenities, printed materials, and environmental graphics to create a refined and consistent guest experience.
